Thursday, February 01, 2007
FROM SEMA NEWS
STYLE AND RESTO PARTS MOST POPULAR WITH CAMARO LOVERS
Body panels, interior details, even emblems among the fastest moving Camaro goods online.
Exterior parts, interior parts and lighting components are the top three items purchased online by Camaro enthusiasts. Body panels are among the most popular exterior parts, perhaps indicating the health of the restoration market.
This data from Terapeak, a developer of market-focused research software that monitors online sales and auctions, sheds light on the parts and accessories coveted by fans of all generations of Camaro.
Of the nearly 32,800 Camaro parts sold online between Dec. 29-Jan. 27, nearly a third were exterior components, the most purchased items including doors, bumpers and fenders combined, then hoods, grilles and moldings. Lighting and lamps made up about nine percent of the category.
Popular interior subcategories included dash and console parts, door panels and hardware, and window motors and parts.
Powertrain parts overall ranked fairly low, perhaps due to higher prices and the costs of shipping, although a LS-7 454/465hp crate motor built in 1972 was the most expensive piece of powertrain purchased in the research period.
Interestingly, the most popular products sold under the search term “Camaro SS” were decals and emblems.
How prevalent is Internet purchasing among specialty-equipment enthusiasts?
“The past two years, SEMA research has shown that the highest percentage of automotive enthusiasts indicate they purchased their performance parts and accessories over the Internet,” says SEMA research analyst Ty Michael.
“Interestingly, roughly the same percentage of enthusiasts indicated that they purchased their parts at traditional brick and mortar shops. Thirty-nine percent of enthusiasts said they purchased on the Internet, compared to 31% who indicated they went to a physical location to make their purchases.”
Do online sales tell us anything about how parts move across countertops from brick and mortar retailers? Maybe.
Patti Freeman Evans, a senior analyst who monitors the retail industry for JupiterResearch, explains that while online sales are only a fraction of actual retail transactions, the Internet is a key influencer in buying decisions.
“We see online retail plateauing at 10-15 percent of total retail down the road – about double the penetration that catalogs ever got,” Evans says.
She notes that as online commerce sites continue to develop more sophisticated tools to make purchasing easier and safer, some consumers will shift more of their wallet online.
“But that growth will really be organic, not dramatic. We look to the Internet to remain a highly influential channel for retailers to affect customer purchasing regardless of what channel the actual transaction occurs in.”
Terapeak's Motors P&A Research provides sellers with access to in-depth research on the past year of online auction data and allows users to get in-depth research reports on the competition and themselves. For more information go to www.terapeak.com/motors.
Body panels, interior details, even emblems among the fastest moving Camaro goods online.
Exterior parts, interior parts and lighting components are the top three items purchased online by Camaro enthusiasts. Body panels are among the most popular exterior parts, perhaps indicating the health of the restoration market.
This data from Terapeak, a developer of market-focused research software that monitors online sales and auctions, sheds light on the parts and accessories coveted by fans of all generations of Camaro.
Of the nearly 32,800 Camaro parts sold online between Dec. 29-Jan. 27, nearly a third were exterior components, the most purchased items including doors, bumpers and fenders combined, then hoods, grilles and moldings. Lighting and lamps made up about nine percent of the category.
Popular interior subcategories included dash and console parts, door panels and hardware, and window motors and parts.
Powertrain parts overall ranked fairly low, perhaps due to higher prices and the costs of shipping, although a LS-7 454/465hp crate motor built in 1972 was the most expensive piece of powertrain purchased in the research period.
Interestingly, the most popular products sold under the search term “Camaro SS” were decals and emblems.
How prevalent is Internet purchasing among specialty-equipment enthusiasts?
“The past two years, SEMA research has shown that the highest percentage of automotive enthusiasts indicate they purchased their performance parts and accessories over the Internet,” says SEMA research analyst Ty Michael.
“Interestingly, roughly the same percentage of enthusiasts indicated that they purchased their parts at traditional brick and mortar shops. Thirty-nine percent of enthusiasts said they purchased on the Internet, compared to 31% who indicated they went to a physical location to make their purchases.”
Do online sales tell us anything about how parts move across countertops from brick and mortar retailers? Maybe.
Patti Freeman Evans, a senior analyst who monitors the retail industry for JupiterResearch, explains that while online sales are only a fraction of actual retail transactions, the Internet is a key influencer in buying decisions.
“We see online retail plateauing at 10-15 percent of total retail down the road – about double the penetration that catalogs ever got,” Evans says.
She notes that as online commerce sites continue to develop more sophisticated tools to make purchasing easier and safer, some consumers will shift more of their wallet online.
“But that growth will really be organic, not dramatic. We look to the Internet to remain a highly influential channel for retailers to affect customer purchasing regardless of what channel the actual transaction occurs in.”
Terapeak's Motors P&A Research provides sellers with access to in-depth research on the past year of online auction data and allows users to get in-depth research reports on the competition and themselves. For more information go to www.terapeak.com/motors.
